RI Update: A new chapter for Rabbit Ideas

Hello friends,

For more than 5 years now, I’ve been sending out Rabbit Ideas - what started as a playful challenge between me and my wife (“you won’t be persistent enough to keep this going!”) has now grown into more than 300 issues, over 1,600 subscribers, and even a small but meaningful income stream.

When I started, the name Rabbit Ideas fit perfectly: it was lighthearted, fun, and didn’t take itself too seriously. But over time, this newsletter has grown into something much bigger than a joke. It has become a community of people who care deeply about productivity, personal growth, and making steady progress in life.

That’s why I’ve decided it’s time to give this project a name that better reflects what it has become. The newsletter is not changing in spirit - in fact you’ll receive even more of the same practical, thoughtful, and useful stuff each week. But the name will be evolving into something that communicates its purpose more clearly.

This change is about growth, focus, and making sure the identity of the newsletter matches the value it provides.

I’ll be sharing the new name with you soon, and I’d love to hear your thoughts once it’s revealed.

Thank you for being part of this journey - whether you joined years ago or just recently. The consistency of writing this newsletter is only possible because of your encouragement and support.

Here’s to the next chapter together,

Alex